Heso Men's Grooming

Creating non-toxic masculinity

Can a men’s grooming product buck the trend of encouraging aggressive, ‘toxic’ masculinity?

A naval persona

With chiseled edges and directional arrows the brand subtly borrows from maritime aesthetics resulting in tasteful, non-stereotypical masculinity.

The brand is styled to subtly borrow from naval designs.

Vegan and cruelty-free by design – skin care that’s good for you and good for the planet.