Brotherhood of St Laurence

Share the Pie: clearly communicating welfare inequality

Shining a light on insuficient welfare payments & encouraging a fairer slice of the pie.

Sharing is caring

A simple yet emphatic brand marque with a sense of urgency.

Understanding is easy as pie

When you take into account typical household expenses — there’s just no pie left.

A social conversation

Keeping the campaign current by use of social media, illustrating the issues with updated data.

A token increase

The Newstart payment has increased by an extra 50c a day.

A range of social illustrations were created to illustrate the absurdity of this token increase.

“We set out with the hope of making a hard-to-connect-with welfare issue visually striking and engaging, and Journey is the key reason it has been successful”

Dewi Cooke, Brotherhood of St Laurence